What is Marketing?

Marketing is the process whereby an organization creates a good or service that a consumer purchases that has value.

A Need is when a person feels deprived of a basic item including nourishment, clothing or a place to live.

A Want is a need shaped by a person's personality, culture and knowledge.

Marketing discovers the needs and wants the consumer is seeking in a product. The organization then delivers the desired product to the targeted market to satisfy these wants and needs.

The Target Market consists of the customers that an organization targets their marketing program towards.

A marketing program is the plan that incorporates the marketing mix of the 4 P's to deliver goods to buyers.