Strategic Marketing Process

There are three phases: Planning, Implementation, and Evaluation

During the Planning phase there are three steps 1. a SWOT analysis is conducted to determine where a product is now to where it is headed. SWOT stands for Strengths, Weaknesses and it's external Opportunities and Threats. Step 2 is deciding which products will be marketed to which customers, and developing a customer value proposition. Step 3 is to develop a marketing program while using the four P's.

In the Implementation phase the organization puts money and the right people in the right place to implement strategy to execute the marketing program.

In the Evaluation phase actual real-life results are evaluated from the proposed projections. The course of the plan can be changed according to the results.