Lost in Translation: 13 International Marketing Fails

https://www.businessnewsdaily.com/5241-international-marketing-fails.html 

When expanding into global marketing in different countries it is important to understand how each country will respond to your promotion. Careful research through a cross-cultural analysis is required before executing a marketing plan. Most of this is common sense. Companies should hire workers who know the local language and customs. Some companies have made mistakes in their marketing to foreign countries. The above link lists 13 marketing company fails. These companies are internationally known firms who made amateurish mistakes.

Some of the pitfalls are not:

1. Studying the language of the area which is paramount. A company doesn't want the name of the product translating into an embarrasing or unfortunate saying. 

2. Understanding local cultures and customs to avoid upsetting or offending your customers.