Marketing Week 5 - 5 Important Lessons Brands Can Learn From Apple By Shahla Hebets October 15, 2019 11:05 AM PT in CRM Buyer I’ll admit it, it was love at first sight when I purchased my first MacBook. It was my iPhone that prompted my decision to give up years of PC efficiencies and dive head-first into learning a new operating system, but familiarity had kept me complacent for too long. Still, I remember the excitement of unpacking my new laptop. It struck me then that Apple knew me better than I knew myself. I marveled at the sleek, clean design and beauty that the company wisely brought to what once felt like the most mundane of devices. My old laptop wasn’t pretty, after all. Clearly, I have a strong brand relationship with Apple, but what most impresses me is that this brand relationship feels reciprocal. Apple seems intent on ensuring a lasting love between its brand and me. It shows an ever-increasing interest in satisfying me, the customer, even as my demands grow. When it co...
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