WEEK 10 My main Marketing Key Takeaways 1. The main goal of successful marketing is not to sell products but to provide value to consumers. The marketer needs to discover a consumer’s needs and wants and satisfy them to provide a positive customer experience. 2. A marketer needs to identify and focus on the segmented target market. They need to know everything about them. What they think, feel, want, and need. 3. A marketer needs to formulate a marketing plan and know how to reach their target market with the appropriate media approach. 4. With successful marketing, the marketer needs to build a relationship with the customer to understand their needs to fulfill them. You need to know what the consumer is seeking to provide value to a consumer. 5. The four marketing mix elements are the four P’s: Product, Price, Promotion and Place 6. There is a five step marketing research approach. Define the problem, develop the research plan, collect relevant data,...
